Cemex UAE is helping shape Dubai’s Jumeirah Beach (JBR) evolving skyline by supplying Vertua® concrete for the construction of SENSORIA at FIVE LUXE Resort. The 43-story architectural building, situated in Jumeirah Beach Residence, is set to redefine luxury living in the emirate. 

Cemex delivered 19,000 cubic meters of Vertua® lower-carbon concrete for this project until 28 May 2025, pushing the boundaries of sustainable construction by reducing environmental impact while maintaining high material quality and enhancing durability.

SENSORIA is located in the JBR district, granting residents exclusive access to a 125-meter private beach. The tower offers panoramic views of  Ain Dubai  and Palm Jumeirah, enhancing its status as a premier beachfront residence. The development features a selection of furnished and unfurnished two, three, four and five-bedroom apartments; each equipped with a private plunge pool on an expansive terrace, providing comfort and privacy.

Cemex supplied 100,000 cubic meters of concrete for constructing the Hassyan Power Plant, one of the largest in the GCC, nestled in Dubai, UAE. This plant is designed to be best in class for efficiency. It minimizes fuel consumption and emissions, meets stringent environmental standards, and generates 2,400 MW net of electricity, 25% of Dubai’s demand. It features four ultra-supercritical boilers, steam turbines, and generators located near the iconic World Expo 2020 venue in vibrant Dubai.

Dubai aims to produce 25% solar, 7% nuclear, 7% clean coal, and 61% gas energy by 2030.

Cemex is a sustainable construction partner for world-renowned architects, designers, and builders. It aims to be their main ally in the construction industry and ensures continuous support.

During COP28 in Dubai, Cemex unveiled the first fully electric, zero-emissions ready-mix truck in the Middle East.

The truck is fully operational and has the capacity to transport a full load of concrete. It is equipped with a state-of-the-art 350kWh battery which allows it to complete an average full workday with a single recharge.

Cemex is actively collaborating with partners and manufactures to discover, pilot, learn, and scale the long-term solutions needed for hybrid and zero-emission vehicles to be available at scale.

At the same time, Cemex is adding trucks powered by renewable diesel and natural gas which have a carbon footprint that is 70% and 25% lower than regular diesel, respectively. These critical transitional technologies will enable a reduction in carbon emissions in the short term as heavy-duty electric vehicles become viable at scale.

About Cemex
Cemex is a global construction materials company that is building a better future through sustainable products and solutions. Cemex is committed to achieving carbon neutrality through relentless innovation and industry-leading research and development. Cemex is at the forefront of the circular economy in the construction value chain and is pioneering ways to increase the use of waste and residues as alternative raw materials and fuels in its operations with the help of new technologies. Cemex offers cement, ready-mix concrete, aggregates, and urbanization solutions in growing markets around the world, powered by a multinational workforce focused on providing a superior customer experience enabled by digital technologies. For more information, please visit: www.cemex.com

Contact information

Media Relations
Jorge Pérez
+52 (81) 8259-6666
jorgeluis.perez@cemex.com

Except as the context otherwise may require, references in this press release to “Cemex,” ”we,” ”us,” ”our,” refer to Cemex, S.A.B. de C.V. (NYSE: CX) and its consolidated subsidiaries. This press release contains forward-looking statements within the meaning of the U.S. federal securities laws. Cemex intends these forward-looking statements to be covered by the safe harbor provisions for forward-looking statements in the U.S. federal securities laws. These forward-looking statements reflect Cemex’s current expectations and projections about future events based on Cemex’s knowledge of present facts and circumstances and assumptions about future events, as well as Cemex’s current plans based on such facts and circumstances, unless otherwise indicated. These statements necessarily involve risks, uncertainties, and assumptions that could cause actual results to differ materially from Cemex’s expectations, including, among others, risks, uncertainties, and assumptions discussed in Cemex’s most recent annual report and detailed from time to time in CEMEX’s other filings with the U.S. Securities and Exchange Commission and the Mexican Stock Exchange (Bolsa Mexicana de Valores), which factors are incorporated herein by reference, which if materialized could ultimately lead to Cemex’s expectations, expected results, and/or the project and investment referred in this press release not producing the expected benefits and/or results. Forward-looking statements should not be considered guarantees of future performance, nor the results or developments are indicative of results or developments in subsequent periods. These factors may be revised or supplemented, and the information contained in this press release is subject to change without notice, but Cemex is not under, and expressly disclaims, any obligation to update or correct this press release or revise any forward-looking statement contained herein, whether as a result of new information, future events or otherwise, or to reflect the occurrence of anticipated or unanticipated events or circumstances. Any or all of Cemex’s forward-looking statements may turn out to be inaccurate. Accordingly, undue reliance on forward-looking statements should not be placed, as such forward-looking statements speak only as of the dates on which they are made. The content of this press release is for informational purposes only, and you should not construe any such information or other material as legal, tax, investment, financial, or other advice.

There is currently no single globally recognized or accepted, consistent, and comparable set of definitions or standards (legal, regulatory, or otherwise) of, nor widespread cross-market consensus i) as to what constitutes, a ‘green’, ‘social,’ or ‘sustainable’ or having equivalent-labelled activity, product, or asset; or ii) as to what precise attributes are required for a particular activity, product, or asset to be defined as ‘green’, ‘social,’ or ‘sustainable’ or such other equivalent label; or iii) as to climate and sustainable funding and financing activities and their classification and reporting. Therefore, there is little certainty, and no assurance or representation is given that such activities and/or reporting of those activities will meet any present or future expectations or requirements for describing or classifying funding and financing activities as ‘green’, ‘social’, or ‘sustainable’ or attributing similar labels. We expect policies, regulatory requirements, standards, and definitions to be developed and continuously evolve over time.

Cemex UAE, has announced signing a cooperation agreement with Star Cement Co LLC , a wholly owned subsidiary of UltraTech Cement Limited, India, an Aditya Birla Group Company. The partnership aims to recycle concrete waste in the construction industry as well as reduce carbon emissions and improve the overall environmental impact of construction projects.

Through the partnership, the companies will deploy new solutions to manage and reuse concrete waste by utilizing advanced and environmentally safe practices. Furthermore, Cemex will provide low carbon byproducts to Star Cement, helping to reduce the carbon footprint of the built environment.

“We are keen to connect and work closely with partners that possess an equal sense of urgency in addressing the challenges of climate change” said Rafael Villalona, Country Director Cemex UAE. “This partnership is one of the many consistent steps that we, as Cemex UAE, are taking towards our sustainability goals, and our Climate Action Program, 'Future in Action',” he added.

Ayman Attia, CEO, Star Cement, said, “We are delighted to collaborate with Cemex UAE, as a part of our unwavering endeavour to accelerate progress on our sustainability goals, which includes improving waste management practices and enhancing the circular economy. We are fully committed to UltraTech’s goal to achieve Net Zero by 2050. We believe in the value that this partnership will bring to the Building Materials industry specifically and to the environment in general”.

The partnership aligns with the UAE's 2050 vision to become a Net-Zero Nation and a Global Leader in Sustainability. Both companies are committed to embracing innovative solutions that contribute to a greener future for the Building Materials industry in the Middle East region.

Cemex UAE announced partnering with Thrifty Car Rental to change 13 of its vehicles to Polestar electric vehicles (EVs). This partnership aligns with Cemex global climate action program, "Future in Action," aimed at reducing the company's carbon footprint and promoting sustainable practices within the company’s operations.

The decision to shift to electric vehicles as part of Cemex UAE's daily operations is a strategic move that reflects the company's commitment to its environmental goals and its steady steps towards actively seeking innovative solutions to combat climate change.

About the partnership, Rafael Villalona, Country Director of Cemex UAE, said: "At Cemex, we recognize the urgent need to embrace sustainable practices within our circle of operations. By reducing our reliance on traditional fuel-powered vehicles and embracing technology, we are actively contributing to a cleaner environment and demonstrating our commitment to the sustainable development of the UAE.”

Thrifty Car Rental UAE – a group company of AA Al Moosa Enterprises ( ARENCO), was established in 1989 and specializes in fleet management, offering customized solutions for both individuals and corporations. The company is committed to providing sustainable transportation solutions, sharing Cemex’s vision for a better future.

Khaiser Pasha, General Manager of Thrifty Car Rental, commented, “We are delighted to support Cemex UAE in its journey towards decarbonization. Our partnership is a testament to the growing demand for sustainable alternatives in the transportation sector and we are glad to be fulfilling this demand. "

The partnership between Cemex UAE and Thrifty Car Rental underscores their commitment to actualize UAE's 2050 vision towards becoming a net-zero nation and a global leader in sustainability.

Cemex UAE announced that it has signed a contract with China State Construction Engineering Corporation to supply DAMAC Properties, a leading luxury real estate developer in the UAE, with around 105 Km³ of Vertua concrete for the construction of the iconic Cavalli Tower in Dubai Marina.

The Tower is a 70-storey ultra-luxurious residential building in collaboration with world famous luxury fashion designer Roberto Cavalli and is set to become a landmark in Dubai Marina. Cemex UAE is supplying Vertua concrete to the project to meet the high sustainability requirements and reduce around 36% CO₂ through Vertua.

Speaking about the project, Rafael Villalona, Cemex UAE Country Director, said, "We are proud to be contributing to the construction of the Cavalli Tower. Our Vertua products are more sustainable by design and reduce the carbon footprint of the construction process while maintaining the highest standards of quality and performance. The use of Vertua concrete in the construction of the Cavalli Tower aligns with our commitment to sustainability and innovation according to our climate action program, Future in Action."

DAMAC Properties has a track record of delivering some of the most iconic and luxurious developments in the UAE. The Cavalli Tower is another example of the company's commitment to quality and innovation in design and construction.

The use of Vertua concrete in the construction of the Cavalli Tower underscores the importance of sustainability in the construction industry and in the United Arab Emirates in line with the country’s 2030 vision. Cemex UAE is committed to providing more sustainable solutions that help its customers reduce their environmental impact while building high-quality structures that meet the most demanding standards.