For instance, deforestation contributes nearly 20 percent of the overall greenhouse gas emissions. CEMEX is attentive to policy approaches such as REDD (Reducing Emissions from Deforestation and Forest Degradation), which provides incentives for reducing deforestation, promotes biodiversity conservation, and generates credits to offset CO2 emissions.

In addition to the responsible land management related to our extractive operations, we are engaged in several initiatives for the broader conservation of the environment. As part of these efforts, we have built relationships with leading global conservation organizations, universities, governments, and communities. These partnerships provide strategic guidance, improve our understanding of biodiversity issues, and help us better address them on a global and local level.

One of our key initiatives in this area is our conservation book series helping to raise awareness of and advance biodiversity conservation among a broad cross-section of stakeholders.

Conservation book series

This series, which we have published since 1993, is part of our commitment to promote among our stakeholders a culture of biodiversity awareness and conservation, as well as to raise awareness of the interconnected nature of biodiversity and climate change. We publish a new book each year that illustrates strategies and diverse approaches to foster the protection of our natural world and is complemented by powerful images from the world's best nature photographers. We have distributed these books through public and private sectors as well as universities, where they are used as a reference tool by experts in several fields. We have donated thousands of the books to conservation organizations to help them fund their projects.